“People can assume that Google is like a dating agency that helps its users find advertisers who have the product they need, notes Rob in a debriefing to six September.
Then, how Google became the most attractive area for companies to market their products? Here are not a few products that become the source of “gold mine” is absolutely for Google.
1. Google AdWords
Many companies in different countries make use of Google AdWords services with the intent of their product being able to be viewed by the right target audience. Google developed a system of algorus Husband who access with a trendy search engine. His services are willing to use adWords to install a per click rate for the company.
In 2011, AdWords accounted for approximately seventy percent of Google’s overall advertising revenue with its best-selling portions of finance, insurance, retail, & travel.
2. The owner of the linked website stalls for other company’s product advertisement mitigated by google AdSense
This Google 1 Product. It works differently with AdWords, because the AdWords ad links appear at the top of the Google search page. Advertisers as well as being charged per click for each AdSense. The fee is priced around US $ 0.01 to over US $ 100.
3. When using a particular application, it may be thanks to AdMob technology if you are not uncommon to find ads sticking out This product is made for mobile devices that the market is increasingly widespread. The above three products are an important source of Google revenue to capture as much profit as possible from advertisers. Then what does Google offer to advertisers until they dare to pay dearly for each click let their product sell?
The answer is data derived from the wide range of services that Google possesses & is offered with free steps to its users. Here are the many services commonly used by the people in Indonesia.
This browser allows Google to know every news & search website most visited by rarely its users. Of course, it leads to the program type of ads that are relevant to the category of search that the user clicked.
There is no free video sharing website that can be ahead of Youtube achievement. Advertisers can place their products in the middle of the video that consumers watch. This video sharing site and access opportunities for customers to create content & make it as a source of revenue.
Google put each email along with documents that costumer have. Advertising on the customer’s email service can be inserted by the advertiser. While for entrepreneurs, corporate email domains allow customers to access them across devices with realtime steps.
Any personal info such as hobbies, political purposes, religion, are in the pocket of Google search.
This app store is an area for publishers of books, apps, and paid or free content. Any services that are downloaded or searched costumer is a data mine for Google to inject content that fits with the needs of users.
Origin California in imencatat various space yg can, google Maps
Customers’ travel companies mapped by Maps makes it easy for Google.
When consumers shop online alongside this implementation, google Wallet
Google and can find out the info info Every stored credit card news allows Google to integrate it with other paid services like Drive & PlayStore.
Actually it is still most other Google products that become a source to mine data users. In 2015, Google’s overall revenue reached US $ 74.5 billion, equivalent to Rp 979 trillion. While the second quarter (Q2) of this year, Google has posted revenue Rp215 trillion.
It’s just that there are not a few countries, including Indonesia, Google so ‘hunt’ the government related tax rules. The most recent Reuters report estimates that as of 2015 Google delinquent tax bills of more than US $ 400 million or equivalent to Rp5.2 trillion.